Equities and Alchemy

Equities and Alchemy


Jobs, financial markets, marketing, macroeconomics, individual investors, corporate criminals,
predatory financiers, market manipulation,
equities and alchemy

Buyer Beware

October. This is one of the peculiarly dangerous months to speculate in stocks. Other dangerous months are July, January, September, April, November, May, March, June, December, August and February.
- Mark Twain

4/28/11

Develop Your Business Idea


Investigate a series of questions related to each of the four areas:
  • Customers: Who could the customers for the business idea be? What jobs are they really trying to get done? Are there enough potential customers? Do they have buying power? Are they easy to reach?
  • Trends: Could some of the key trends render the business idea obsolete in the future (e.g. tech trends, legal trends, etc.)? Are key trends going to boost the business idea in the future (e.g. socio-economic trends, etc.)?
  • Competitors: Which other companies are already operating in this space? What are the substitute products and services? Which actors (competitors or partners) are key in this space?
  • Macro environment: Which macro-factors must be in place to make the idea reality (e.g. infrastructure, talented employees, etc.)?
In the graphic below I added four of the concepts from Steve’s The Four Steps to the Epiphany, which I think can be of tremendous help at this stage (additions in red).

1) THE BUSINESS IDEA AND INITIAL STRESS TESTS




2) BUSINESS MODEL PROTOTYPING – GENERATING ALTERNATIVES

3) SELECTING A BUSINESS MODEL



4) TESTING THE BUSINESS MODEL – CUSTOMER DEVELOPMENT


#bmgen and #custdev

Mission:


Poverty, Human Rights, protecting the Environment and working toward Sustainability are Mankind's greatest challenges in the 21st Century.

About Me

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Vancouver Island, British Columbia, Canada
Jennifer believes we live in the garden of Eden and I believe that we are destroying it. Our saving grace is within ourselves, our faith, and our mindfulness. We need to make a conscious effort to respect and preserve all life.