Equities and Alchemy

Equities and Alchemy


Jobs, financial markets, marketing, macroeconomics, individual investors, corporate criminals,
predatory financiers, market manipulation,
equities and alchemy

Buyer Beware

October. This is one of the peculiarly dangerous months to speculate in stocks. Other dangerous months are July, January, September, April, November, May, March, June, December, August and February.
- Mark Twain

3/25/12

Kindle Singles, Genre Between Magazine Articles and Books - NYTimes.com

Young people don't read much anymore and we all suffer from a shortened attention span so marketers in the Book World are responding with a variety of pseudo-books like described in this article.

Kindle Singles, Genre Between Magazine Articles and Books - NYTimes.com


I recently sat down and read 15 of these boutique mini-books. Most are blah; a few are so sub-literate they made my temples ache. 

But several — like John Hooper’s reportage on the Costa Concordia disaster, Jane Hirshfield on haiku and Jonathan Mahler on Joe Paterno — are so good they awaken you to the promise of what feels almost like a new genre: long enough for genuine complexity, short enough that you don’t need journalistic starches and fillers. 

Amazon hardly has a monopoly on this novella-length form. Digital publishers like Byliner and the Atavist are commissioning articles of this length that can be purchased and read on any e-reader, or on laptops or phones. But Amazon cherry-picks the best and is commissioning its own articles and essays under the editorship of the journalist David Blum. 
 
For writers, there’s money to be made here. Amazon offers 70 percent of the royalties to its Singles authors. The all-time best-selling Single, a short story titled “Second Son,” by Lee Child, the British-born thriller writer, was originally published by Delacorte Press; it is priced at $1.99 and has sold more than 180,000 copies. 

So far Amazon has issued more than 160 Singles, at a rate of 3 per week. It has fairly strict rules for the nonfiction it selects. No excerpts from books. Generally no expanded versions of articles that have appeared elsewhere. Barnes & Noble offers similar material in its Nook Snaps series, and Apple has Quick Reads on its iBookstore, but neither is offering original material. 




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Jennifer believes we live in the garden of Eden and I believe that we are destroying it. Our saving grace is within ourselves, our faith, and our mindfulness. We need to make a conscious effort to respect and preserve all life.