- Free shipping, or at least free returns.
- Loyalty programs to reward the best customers. Retailers are basing these off of airlines' programs, where the more you buy, the more perks you get.
- Video merchandising. Similar to Zappos.com, shoppers want to see a video demonstration of the products online to see their size and fit.
- Fulfilling orders from their brick-and-mortar stores as well as from central warehouses. This method increases the pool of availability and gets the products to customers faster.
Retail Sites Are Adopting New Features - Business Insider
