"The Art of the Sale" and the fluid intelligence of the masters

This is not a “teach you how to sell” book ...

It suggests that you can’t teach “selling” and that a great sales person comes in many different guises...

We are told the stories of consummate sales professionals like  Magid in a Moroccan souk who notices everything from the wear on your wedding band to the state of your teeth,  the extraordinary Mrs Shibata, who rose from nowhere to become the top insurance person in all of Japan, and the dastardly art dealer Duveen.

These stories are about protagonists from all walks of life, working in very different fields and using very different techniques to all achieve excellence thus, proving that there is no simple answer to being good at sales.

The characters in this book are highly driven, ambitious, and hardworking but above all else they have an extraordinary ability to win trust. He also claims that they are born this way.

Broughton concludes that there is no easy route to being a successful sales person, it has already been decided and it is our genetics and the life that we lead that make us who we are.

Broughton goes some way to explaining how selling is a fundamental part of our life and that we are all engaged in it in some way every day.

Broughton delves into the secrets of sales success and inevitably it is not about technique.

The fluid intelligence of sales people are described as “that intuition and native wit are like the large lungs of a cyclist, a psychological gift ..."


source:


http://www.douglasandgordon.com/blog/lifes-a-pitch-philip-delves-broughton/