Who could have predicted this faux pas? Is it time to reconsider metaphors that imply violent actions like "he took off as though fired from a cannon"?
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It was, to say the least, a most unfortunate advert at the top of the official website of Oscar Pistorius that greeted visitors yesterday: “I am the bullet in the chamber. . . Just do it,” it read, alongside the Nike logo and an image of the South African running.
Soon after, the advert, which is about two years old, was gone, so was another Nike effort that had this caption alongside another image of Pistorius:
“I was born without bones below the knee. I only stand 5ft 2.
But this is the body I have been given. This is my weapon. How I conquer. How I wage my war. This is how I have broken the world record 49 times. How I become the fastest thing on no legs. This is my weapon. This is how I fight.”
The company, you’d imagine, might be reviewing its use of the language of weapons and war for future campaigns.
Source:
Nike forced to remove web advert - The Irish Times - Fri, Feb 15, 2013
http://www.irishtimes.com/newspaper/world/2013/0215/1224330057903.html
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Nike advertisement removed from Para-olympian athlete Oscar Pistorius website yesterday
It was, to say the least, a most unfortunate advert at the top of the official website of Oscar Pistorius that greeted visitors yesterday: “I am the bullet in the chamber. . . Just do it,” it read, alongside the Nike logo and an image of the South African running.
Soon after, the advert, which is about two years old, was gone, so was another Nike effort that had this caption alongside another image of Pistorius:
“I was born without bones below the knee. I only stand 5ft 2.
But this is the body I have been given. This is my weapon. How I conquer. How I wage my war. This is how I have broken the world record 49 times. How I become the fastest thing on no legs. This is my weapon. This is how I fight.”
The company, you’d imagine, might be reviewing its use of the language of weapons and war for future campaigns.
Source:
Nike forced to remove web advert - The Irish Times - Fri, Feb 15, 2013
http://www.irishtimes.com/newspaper/world/2013/0215/1224330057903.html
