Seattle’s Best Coffee Reaches Milestone Goal of Establishing 30,000 Places to Enjoy a Cup of Its Coffee
Starbucks-Owned Seattle’s Best Coffee Grows Points of Distribution; Ten-Fold Increase in Less than One
Year
SEATTLE--(BUSINESS WIRE)--Seattle’s Best Coffee, part of Starbucks Corporation (NASDAQ: SBUX), today announced that it has reached a major milestone in the strategic plan it outlined earlier this year, achieving its goal of establishing 30,000 places where consumers can enjoy a freshly-brewed cup of Seattle’s Best Coffee®.
Notable relationships during the last six months include new or expanded distribution with:
Subway Restaurants, with more than 20,000 locations in the US and Canada;
AMC Theatres, with more than 300 locations in the US;S and Canada; and
Mac’s Convenience Stores (a division of Alimentation Couche-tard, inc), with 600 locations in Western and
Central Canada.
These join existing agreements with Alaska Airlines, Royal Caribbean International and Borders
bookstores.
Under the new Starbucks Corporation multi-brand portfolio strategy unveiled earlier this year, Seattle’s
Best Coffee is accelerating its growth to reach new customers and occasions. Key to the Seattle’s Best
Coffee growth strategy is a complete revitalization of the 40-year-old brand and a new business direction
that fully leverages its multi-channel strategy to bring great coffee everywhere.
Seattle’s Best Coffee is a featured brand within Starbucks Corporation (NASDAQ: SBUX).
www.seattlesbest.com.
